Publications
Two first-author papers on conversion attribution and learning. Underlined authors contributed equally; † denotes the corresponding author.
Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?
Jinqi Wu, Sishuo Chen, Zhangming Chan, Yong Bai, Chao Yi, Han Zhu, Shuodian Yu, Lei Zhang, Sheng Chen, Chenghuan Hou, Jian Xu†, Chaoyou Fu
Proceedings of the 35th ACM International Conference on Information and Knowledge Management (CIKM 2026)
The SILVA benchmark evaluates semantic touchpoint selection; LOTUS uses LLM-attributed signals to improve industrial CVR prediction.
MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms
Jinqi Wu, Sishuo Chen, Zhangming Chan, Yong Bai, Lei Zhang, Sheng Chen, Chenghuan Hou, Xiang-Rong Sheng, Han Zhu, Jian Xu, Bo Zheng, Chaoyou Fu†
Proceedings of the 32nd ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.2 (KDD 2026)
A public multi-attribution CVR benchmark, the PyMAL toolkit, and Mixture of Asymmetric Experts (MoAE) for learning from multiple attribution mechanisms.